STOP what you are doing and LISTEN to me right now

BUILDING A BRAND FROM GROUND UP

with Isha Sethi

Published every Monday 5pm PST

A Personal Note From Our Founder

In my childhood, India lived in the handmade...

Decoy is a return to that. Modern design rooted in centuries-old craft, made with purpose, meant to last. So the next generation—like my daughter Meera—can inherit beauty that feels both grounded and free